The 2024 Paris Motor Show was a real party. Thanks to its activites, Peugeot set the mood! The Lions arrived in Paris with boundless energy and a programme packed with events. From go-karting between influencers and Peugeot Sport drivers, to a visit from the stars of Stade Toulousain, and a day dedicated to the Under The Pole and Born Free associations, visitors were in for a real treat! Here's a look back at the week's festivities!

The Motor Show opened its doors to journalists from around the world on Monday 14th October. To mark the occasion, all of the 100% electric models on the Peugeot stand, located in Hall 4, were decked out in blue, white, and red livery. The idea? To highlight the many models in the range that are made in France, such as the E-3008 and E-5008, which are produced in Sochaux! 

The following day, the Show officially opened its doors to the public. And what a crowd it was! Visitors were already arriving early in the morning. The PEUGEOT stand was packed to the rafters, and the new models were scrutinized from every angle! The crowds went up a notch when Sylvain Levy, an automotive influencer, arrived on the stand with a big announcement! He was about to take on Jean-Eric Vergne (the Peugeot Sport driver who races the 9X8 in the WEC), on a specially prepared go-karting circuit in Hall 7. The two captains must choose their team from among the boisterous crowd! From the very first qualifying laps, Jean-Eric Vergne needed no introduction to set the fastest time. Meanwhile, Sylvain Levy was putting on a show, sliding around all the corners and losing time in the process. So, it came as no surprise that Jean-Eric Vergne's team won the race!

For its second public day, the Show's aisles are as popular as ever with visitors! On the Peugeot stand, the lifestyle boutique offers a wide range of products. If you weren't lucky enough to be there, you can access it here! At 2pm, some of the Stade Toulousain team and its mascot were on hand for a signing session. The PEUGEOT stand was buzzing with activity! Everyone wanted a selfie with Antoine Dupont, recent Olympic champion and best player in the world in 2022. 

On Thursday, it was the turn of Under The Pole! To raise visitors' awareness of the need to preserve the oceans, and particularly the marine animal forests, they came with their educational caravan, towed around Europe by a Peugeot Boxer. It was also an opportunity to get a glimpse of their famous capsule and to imagine yourself in their place in the deep sea. What is the capsule? It's a lightweight underwater living unit with large transparent domes. These ocean windows offer a 360° panoramic view and allow for 24 hour observation of marine ecosystems over several days.

The next day saw the return of the WEC, with Nico Müller ready to take on Sylvain Levy on the karting track in Hall 7!

To round off the week on a high, visitors were treated to a special event on Saturday in partnership with Yellow Korner, specialists in fine art photography. Photographer Laurence Laborie was on hand to offer portrait photo sessions.

The festivities ended on Sunday 20 October with a DJ set on the stand. PEUGEOT is delighted to have shared its enthusiasm and its vision of automotive pleasure with the press and all visitors to the Paris Motor Show 2024! Thank you all for coming to see us! 

PEUGEOT is delighted to have shared its enthusiasm and vision of automotive pleasure with the press and all visitors at the 2024 Paris Motor Show! Over 500,000 of you came to see us in Paris. Thank you all for your enthusiasm!

Extend the experience of the Motor Show by discovering our range of electric vehicles.