Because Peugeot believes that the world is better with Allure, we partnered with Yellow Korner to select five photographers who were up to the challenge of capturing it. Each chose their own location and interpretation to reveal Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, as well as a series of short documentaries following each of the journeys.
Because Peugeot believes that the world is better with Allure, we partnered with Yellow Korner to select five photographers who were up to the challenge of capturing it. Each chose their own location and interpretation to reveal Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, as well as a series of short documentaries following each of the journeys.
For Teresa, colour is the source of visual pleasure, she embarked on a dreamlike quest to Morocco to explore the subtle expression of the colours she loves. The result is a floral shoot, in pastel tones, remaining faithful to her delicate and poetic artistic world.
LAURENT BAHEUX
Kenya
The Quest: Into the Kenyan wild
Laurent ventured into the animal kingdom to capture the raw and natural power of allure. His work enthrals us throuh the strength, beauty and pride of the king of the savannah : the lion.
MISTER FIFOU
Parisian suburb
The Quest: Looking for pride
For over twenty years, Mister Fifou has been the artistic director for countless famous rappers, contributing to over 800 album sleeves. In a deliberately unconventional shoot, he explores urban culture, to give his unique and electric representation of allure through power and pride.
OLIVIERO TOSCANI
Tuscany
The Quest: Pure Tuscany
Oliviero opted to explore Val d'Orcia, Tuscany - a region he holds dear. He believes allure can be manmade, his photographs transport us into a world where human intervention blends harmoniously with the natural environment.
LAURENCE LABORIE
Lanzarote
The Quest: Woman to woman
Laurence, a renowned fashion photographer, chose Lanzarote for her quest. Through a glamour shoot, she captures the feminine allure. Strong, magnetic, enigmatic, charismatic, and modern, her model is the perfect incarnation of allure.
