The surprising silhouette of the new PEUGEOT 308 is dynamic from every angle. Its sleek, athletic lines with bold proportions emphasise a powerful personality:
The assertive verticality of the large grille continues with a long bonnet.
The rear end is muscular and powerful, its aerodynamics boosted by its lowered roof line. It is visibly larger, sitting firmly on its wheels.
The distinguished and streamlined profile reveals its athletic look.
INTENSE SEDUCTION
You are struck at first glance by the intense appeal of the new naturally high-end PEUGEOT 308. It is the first vehicle in the world to feature the new PEUGEOT badge, the brand’s timeless identity, combining history and ultra-modernity. This emblem, with its contemporary typeface, is displayed majestically on the radiator grille. The bonnet sports the 308 monogram, with a front end signalling the new look.
FRONT HEADLIGHTS
The ultra-compact front lighting signature is decidedly contemporary and hi-tech. Combining elegance with strength, the front headlights mark the dynamism and identity of the new PEUGEOT 308. Chiselled and slim, they benefit from LED technology or PEUGEOT Full Matrix LEDAvailable on GT and GT Premium versions , set off by fang-shaped daytime running lights on the front bumper.
REAR LIGHTS
The hi-tech and modern rear lighting signature is accompanied by ultra-compact Full LED lights or Full 3D LED lightsAvailable as standard on the GT/GT Premium versions , with specific claw-to-claw illumination.
DRIVE STATION
TECHNOLOGICAL SPIRIT
The new decidedly ergonomic and intuitive PEUGEOT i-Cockpit® offers easy access to the full range of features carefully designed to transform your time into quality time.
New compact multi-function heated steering wheelAvailable as standard or as an option , centralising all the controls for radio, media, telephone and driver-assistance systems.
New configurable 10" instrument panel or new configurable 10" 3D digitalAvailable on the GT/GT Premium versions instrument panel. For a shared onboard experience, the PEUGEOT i-Cockpit® is very accessible to passengers:
All information essential to the driver is displayed in the new instrument panel.
Located at eye level, this instrument panel incorporates a 10-inch digital screen from Active Premium. From GT trim level, it moves into the third dimension with the 3D i-Cockpit®.
The fully configurable and customisable instrument panel has several display modes (NavigationStandard from Allure , Radio/media, Driver assistance, Energy flowStandard from Allure ).
LIKE A SMARTPHONE
The 10-inch high-definition touchscreen is fully and easily customisable and allows multi-window display with “widgets” or shortcuts and is very easy to use, offering responsiveness similar to a tablet.
The new PEUGEOT 308 introduces fully configurable virtual i-Toggles®Available from Allure trim level upwards . Arranged facing the central screen, they offer aesthetic and technological benefits unique in the segment.
For greater convenience and security, each i-toggle is a customisable tactile shortcut to a favourite action in the central screen (air-conditioning settings, telephone contacts, radio stations, launch of apps).
NEW CENTRAL CONSOLE
On the finely crafted central console, an arch on the driver’s side groups all the car’s dynamic controls.
The arch extends to the dedicated smartphone wireless charging pointAvailable as an option or unavailable depending on the version . All the remaining console space is therefore accessible to the passengers and entirely dedicated to storage with two cup holders and up to 32 litres of storage space, including a large storage area under the armrest.
ALWAYS CONNECTED
The new PEUGEOT i-Cockpit® introduces the latest PEUGEOT i-Connect® Advanced infotainment system:
Define your profile and keep your display, mood and settings preferences (up to eight user profiles).
Easily access connected services as well as onboard documentation and tutorials.
INSTANT WELL-BEING
Customise the LED ambient lighting associated with each driving mode to suit your preferences (eight colours to choose from).
Enjoy sensational sound quality with the FOCAL® Premium Hi-Fi SystemStandard on GT Premium
Stress-free travel. The AQS (Air Quality System) is capable of activating air-recirculation independently. This is supplemented by the Clean CabinAvailable on the GT/GT Premium versions air-treatment system. Air quality is displayed on the central touchscreen.
With the new PEUGEOT 308, you have the freedom to choose your energy and can enjoy exemplary road holding, top-of-the-range driving comfort and excellent driving pleasure.
The high-voltage battery is placed under the back seats, without affecting the spaciousness and the boot space above the floor mat.
The “e-SAVE” function allows the driver to set aside a reserve of electric energy to use when desired during his or her journey. This feature is useful in restricted driving areas.
The battery is guaranteed 8 years, 100,000 miles for 70% of its charge capacity.
Hybrid: alternation of electric and internal combustion engine driving to optimise the use of energies.
SPORT: uses all of the power of internal combustion and electric engines for maximum dynamic performance.
ENERGY RECOVERY FROM BRAKING
This system makes it possible to recovery the energy available during braking and when decelerating (energy that is normally lost in the petrol/diesel versions). This action allows you to partially charge the high-voltage battery and increase the range when driving in electric mode.
The Brake function can be activated by pushing the 'B' button on the new automatic impulse selector, to allow the vehicle to decelerate without pressing the brake pedal. This function acts as an engine brake and can recharge the battery.
